ICRAVE

DESIGN

Develop Concepts & Build Environments

We DesignWhat

And how we design it

It’s not only the interior space or branding that creates the experience, but how everything comes together to create something memorable.

We create a complete vision for all touchpoints: the physical spaces, brand identity, digital solutions, and operational strategies. Driven by nearly two decades of combined experience, ICRAVE’s design-centric approach convert our client’s ideas into experiences that work in modern world, and flexible enough for the future. Our process dives deep into understanding each client’s business, meeting objectives and develop strategies that drive the brand to success.



Develop Concepts

Brand Strategy

Master Planning

Research & Assessment

Graphic Design

Web Design

Digital Marketing

Animation & Motion Graphic

Video Editing & Production

Build Environments

Experience Design

Interior Design

Event Design

Lighting Design

Furniture Design

Construction Management

Our ClientsClients



Our DirectorsDirectors

  • Established in 2011, ICRAVE DESIGN was the brainchild of designer Joe Tai who decided to join the realms of architecture and graphic design together resulting in a creative house with a passionate commitment to the design process. He created and trained the organization on interior design standards and policies while managing and oversee upgrades and changes in design strategy. On top of that he work with senior management and marketing to fit interior design strategy to client vision, inspect properties, advise on installation matters, and ensure compliance. Create design specifications and work with other departments for pricing, safety, and delivery assurance.

    Joe Tai

    Director

  • Brian was born in KL, Malaysia. In college he majored in graphic design and mass communication under the scholarship of Universiti Tunku Abdul Rahman. He has had a total of eleven years of experience in the branding & design industry including those as Art Director for local and international agencies. He has created, designed and rebranded well-known brands from all over the market and industry. Accolades include; The Appies 2019 Gold & Silver Awards Winner, Nanyang - China Press 2013 1st Runner-Up Print Advertisement Award, Nanyang - China Press 2013 Grand Winner (The Most Meaningful CNY Ad Category), Nanyang - China Press 2011 Grand Winner Print Advertisement Award and Nanyang - China Press 2009 2nd Runner-Up Print Advertisement Award.

    Brian Lee

    Creative Director

Get in TouchContact

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